In this seminar, Laura Willoughby MBE, Founder of Club Soda, will examine the progression of the NA category, from the days of a single dusty Kalibre in the back of the fridge, to menus with great options across wine, beer and NA spirits.

She will look at demographics and NA take up within Scotland, legislation and the size of the opportunity for bars, restaurants and hotels.

Laura will explain why operators should consider this category, how to pick the best NA options, and then how to display on menu and sell effectively.

Host: Laura Willoughby MBE (Founder, Club Soda)